GIOVANNI 2chic Sleek Hair Styling Wax

• FIRM HOLD: GIOVANNI 2chic Ultra-Sleek Hair Styling Wax adds easy separation to any hair style, offering a flexible yet maximum control and hold
• DEFINED TEXTURE: Style hair to the max with GIOVANNI Ultra-Sleek Hair Styling Wax Simply piece this styling wax through damp or dry hair and play away to add separation and texture while defining volume and shine
• COLOR SAFE: GIOVANNI Ultra Sleek Styling Wax is 100% color-safe and nourishes hair with ingredients such as Aloe Vera, Coconut Oil, and Shea Butter without stripping color
• VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
• LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair

Before There Was a Brand There Was a Pioneer

Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. He begins exploring the possibility of his own full line of professional hair care products, when no others could be found. With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at